I grew up in the US, in Wareham, Massachusetts. My parents were both from Vermont, very old-fashioned New England. We heated our house with wood my father chopped. My mother grew all of our food. We were very underexposed to everything. At school I was all gangly and awkward, and my dream was to take up less space in the world. The basketball team tried to recruit me because of my height, even though I told them I did not know how to play.
Growing up, I was raised to be a demure, polite child. Seventeen years ago, while watching a preschool show with my then two-year old daughter, I was stunned to see that there seemed to be far more male characters than female characters in something made specifically for the youngest children.
Then I saw it everywhere. As a mother, I thought, in the 21st century, why on earth would we be showing kids from the beginning that boys are far more important than girls? On Stuvia, you can sell your study work in a jiffy. Upload your document s , determine your own price and earn money each time you sell your document s.
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Hundred thousands of people are searching for your content every day. You can easily upload your summaries to our platform and start earning money from your study notes. Over two years, it created what is known now as the GD-IQ IQ stands for Inclusion Quotient , billed as a revolutionary tool with the ability to analyze a film to determine the number of speaking roles held by women and men, and the percentage of time men speak compared to women.
It made it possible for researchers to quickly analyze massive amounts of data with new precision. The technology is proprietary, and Di Nonno will not name or even disclose the number of companies that have used it. The results from an analysis of the top-grossing films of were disturbingly familiar.
Male characters outnumbered female characters two to one when it came to lead roles 59 percent to 26 percent and dominated screen time 61 percent to 39 percent and speaking time 64 percent to 36 percent.
Despite the lack of parity, it also found the number of women in lead roles had doubled since But after 15 years, what are the gains being made? The institute says the majority of entertainment industry executives familiar with its research have changed two or more projects. That could mean altering the aspirations or occupations of female characters, or increasing their numbers or dialogue. Nina Tassler, who was chief of CBS Entertainment in and who shepherded shows like The Good Wife and The Big Bang Theory , says her network was one of the first to bring the Davis Institute in-house to talk with the programming department about how to use the tools it developed to identify bias and create more and better roles for women.
They were both aware of their positions as women in an industry dominated by men, she says, and both believed that female representation could be improved in a spirit of collaboration. A premium was placed on politeness growing up, she says, adding that if she were to write a book, she might call it I Almost Died of Politeness. In , Davis starred as a woman who tries to comfort her ailing mother with a holographic projection of her late husband in the drama Marjorie Prime.
She persuaded the director to add the role of an year-old girl to give the movie greater gender diversity. In addition to critical plaudits, including six Oscar nominations and a win for best screenplay , the movie was a box office hit.
A League of Their Own was similarly heralded as a beacon of a new era. As it turned out, neither film brought sweeping change, and that stagnation inspired the wry title of This Changes Everything. Actors Natalie Portman, Rashida Jones, and Reese Witherspoon are among the women who speak out in the documentary about persistent problems, like the fact that just 8 percent of the top films in the United States were directed by women.
The institute, meanwhile, continues to develop new tools and partnerships, including an initiative with Walt Disney Studios to analyze scripts for gender bias. At the same time, Davis remains laser-focused on finding quality roles, though it remains a challenge, she says. The industry, after all, is notoriously unkind to aging female actors.
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This is an excellent article showing the challenges of inspiring change in the media industry. The work of the Geena Davis Institute on Gender in Media actually draws upon the theoretical premise of Cultivation Theory — that images in the media affect perceptions of the real world. The late communication scholar George Gerbner actually pioneered cultivation research, including the media portrayals of women and minorities.
Davis ran with the work started by Gerbner. Your email address will not be published. Boston University More Publications. The Brink.
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