But the fact that Phelps has said he plans to retire from competitive swimming after the Olympics will limit his endorsement potential going forward, according to experts. Phelps' American rival Ryan Lochte, who beat Phelps head-to-head in an early event during these games but settled for the silver against him on Thursday, will probably be seen in more commercials, experts said.
After all, Phelps reached his peak in terms of popularity after he won eight gold medals in Beijing in Print Comment. Related: Do Olympics cost too much for host cities? Related: Olympians going for start-up gold.
See all jobs. Kellogg's has announced that her picture will grace boxes of Corn Flakes that will be hitting grocery stores soon. And among the celebrities who have reached out to congratulate her so far include talk show host Oprah Winfrey, rapper Lil Wayne and singer Nicki Minaj. We'll see how the rest of the Games play out, but her value as a spokesperson or endorser has gone up pretty dramatically. What will aid Douglas is that she shatters the stereotype of the steely-eyed, ultra-focused gymnast who grew up in isolation while working toward an Olympic dream.
Away from the gym, Douglas is a typical teen , from her passion for the "Twilight" movies, to her love of rap music, to her penchant for hyperbole. In fact, it was her lack of laser-like focus on gymnastics that had her coaches doubting whether she'd ever tap into her immense talent and make a serious bid to become the first African-American ever to win all-around gold. Douglas left her Virginia Beach home to train for the Olympics in Iowa two years ago, but until this year her resume didn't compare to the accomplishments of many of her future U.
At the Visa Championships in Minnesota, Douglas fell off the balance beam three times in one dreadful routine. At the world championships, her best individual finish was fifth place on the uneven bars. Douglas' results improved this year with more practice and daily drills to improve her concentration.
She proved the hard work was worthwhile Thursday, taking the lead on the vault and maintaining her edge after each successive rotation for a wire-to-wire victory. Team finals hasn't sunk in yet. But it will. Perhaps it will sink in for Douglas when she begins her inevitable publicity tour in the coming weeks.
Sports marketing experts expect her representatives to begin by booking appearances for her on late-night talk shows either during the second week of the Olympics or the week after that. Then they'll pitch her to restaurant chains, shampoo and toothpaste companies, and cosmetic brands — any corporations that can take advantage of her appeal to a young, female demographic.
The buzz from the Olympics will inevitably die down in the next few months, but there are ways for Douglas' representatives to keep her in the public consciousness between then and the buildup to the Rio Games. They can have her participate in a barnstorming gymnastics tour with other members of the U. More Olympics coverage on Yahoo! Will she be able to repeat history and bring home the gold again? The gymnastic competitions begin on Saturday, Aug. Read: Highest Paid Baseball Players. Read More.
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